Privacy Policy

1. Introduction

Welcome to SerpEyes. SerpEyes is a trading name of UWSM Pte Ltd, a company incorporated in Singapore (UEN: 202005901M). We operate the website at serpeyes.com and provide SEO intelligence software and related services.

This Privacy Policy explains how we collect, use, store and protect your personal data when you use our platform, visit our website or engage our services. We are committed to handling your data responsibly and in accordance with the Personal Data Protection Act 2012 of Singapore (PDPA).

By using SerpEyes, you agree to the practices described in this policy.

2. Who We Are

Company name: UWSM Pte Ltd

Trading as: SerpEyes

Registered address: 11-01 The Odeon Katong, 11 E Coast Rd, Singapore 428722

UEN: 202005901M

Contact email: [email protected]

3. What Data We Collect

We collect the following categories of personal data:

Information you provide directly:

• Name and email address when you request early access or book a demo
• Company name and job title when you submit a form
• Website URLs you submit for auditing through our platform
• Payment information when you subscribe to a paid plan (processed by our payment provider, not stored by us directly)
• Any information you include in messages or correspondence with us

Information collected automatically:

• IP address and approximate location
• Browser type and device information
• Pages visited on our website and time spent on each page
• Referring website or source
• Cookies and similar tracking technologies as described in Section 8

Information from third party integrations:

• Google Search Console data when you connect your account to SerpEyes
• Any data you import or connect through third party integrations you authorise

4. How We Use Your Data

We use your personal data for the following purposes:

To provide our service: Delivering the SerpEyes platform and its features to you, processing your audits and generating reports, managing your account and subscription, and communicating with you about your account.

To respond to your enquiries: Responding to demo requests, early access applications, support questions and general enquiries.

To improve our platform: Analysing how people use SerpEyes to identify bugs, improve features and develop new modules. We use aggregated and anonymised data for this purpose wherever possible.

To send you relevant communications: Sending product updates, new feature announcements and early access information. You can opt out of marketing emails at any time using the unsubscribe link in any email we send.

To comply with legal obligations: Maintaining records as required by Singapore law, responding to lawful requests from authorities and enforcing our Terms of Service.

5. Legal Basis for Processing

We process your personal data on the following grounds:

• Contract: Processing is necessary to fulfil our agreement with you to provide the SerpEyes service.
• Legitimate interests: We process certain data to improve our platform, prevent fraud and communicate relevant product information, where these interests are not overridden by your rights.
• Consent: Where we rely on consent, such as for marketing emails, you can withdraw consent at any time.
• Legal obligation: Where we are required to process data to comply with Singapore law.

6. How We Share Your Data

We do not sell your personal data to any third party. We share data only in the following circumstances:

• Service providers: We share data with trusted third party providers who help us operate SerpEyes. These include cloud hosting providers, payment processors, email delivery services and analytics tools. All service providers are contractually required to handle your data securely and only for the purposes we specify.
• Google: When you connect Google Search Console, data flows between SerpEyes and Google in accordance with Google's own privacy policy and the permissions you grant.
• Legal requirements: We may disclose your data if required to do so by law, court order or a lawful request from a Singapore government authority.
• Business transfers: If UWSM Pte Ltd is involved in a merger, acquisition or sale of assets, your data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.

7. Data Retention

We retain your personal data for as long as necessary to provide our service and comply with our legal obligations.

Specifically:

• Account data is retained for the duration of your account and for 12 months after account closure
• Audit and report data is retained for the duration of your subscription
• Enquiry and demo request data is retained for 24 months
• Payment records are retained for 7 years as required by Singapore tax law

You can request deletion of your data at any time by contacting us at [email protected]

8. Cookies

We use cookies and similar technologies to operate our website and improve your experience.

• Essential cookies: Required for the website to function. Cannot be disabled.
• Analytics cookies: Help us understand how visitors use our website. We use this data in aggregate form to improve our content and user experience.
• Marketing cookies: Used to track effectiveness of our marketing campaigns. You can opt out of these through your browser settings or our cookie consent tool.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure. These measures include encrypted data transmission, access controls and regular security reviews.

No method of transmission over the internet is completely secure. While we work hard to protect your data, we cannot guarantee absolute security.

10. Your Rights Under PDPA

Under the Singapore Personal Data Protection Act 2012, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of any inaccurate or incomplete personal data.
• Withdrawal of consent: Withdraw consent for data processing where we rely on consent, without affecting the lawfulness of processing before withdrawal.
• Data portability: Request your data in a structured, commonly used format where technically feasible.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

11. International Data Transfers

SerpEyes uses cloud infrastructure and third party services that may process your data outside Singapore. Where data is transferred internationally, we take steps to ensure appropriate safeguards are in place in accordance with PDPA requirements.

12. Children

SerpEyes is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at [email protected] and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes we will notify you by email or by posting a prominent notice on our website. The date at the top of this policy reflects when it was last updated.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

UWSM Pte Ltd (trading as SerpEyes)

Email: [email protected]

Address: 11-01 The Odeon Katong, 11 E Coast Rd, Singapore 428722

If you have an unresolved concern, you may also contact the Personal Data Protection Commission of Singapore at www.pdpc.gov.sg.