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Case Study Truleum Loft Specialist logo

A Website, a Custom App, and Page One on Google

Truleum Loft Specialist converts lofts and extends homes across Cambridgeshire. SerpEyes built their website and a custom invoicing tool, then optimised for search.

The Business

Truleum specialises in loft conversions, house extensions, bathroom and kitchen renovations across nine locations in Cambridgeshire, including Cambridge, Ely, Huntingdon and Peterborough. Guide prices start from £18,000, backed by a price-match promise and a dedicated project manager on every job.

What SerpEyes Built

We built Truleum's entire website from scratch, including their location pages, gallery and quote calculator, then optimised it for local SEO across all nine service areas.

Beyond the website, SerpEyes also built Truleum a custom invoicing application from scratch, so they can create and send invoices to their own customers directly, without relying on a third-party billing tool. It is the kind of project that shows how our app development work supports what a business actually needs day to day, not just what looks good in a portfolio.

The Result

Truleum now ranks on Google's first page for "best loft conversion company in Cambridge UK", with real organic traffic to back it up.

173
Clicks / 6 months
14.9k
Impressions
4.7
Avg. position
1.2%
Click-through rate

Google Search Console data, 6-month period.

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